A People Intelligence Lab.
Origin
Vurvey started as a video survey tool — a faster way for brands to hear real people on camera. Every answer made the next question smarter, and the tool kept becoming something bigger.
Today that accumulation has a name: the People Model™. Vurvey Labs is the People Intelligence Lab that grew around it — grounding artificial intelligence in lived experience by mapping trillions of facets from real people.
“When you want to make something, where do you go? I think people are starting to go to Claude. You can do research, brainstorm… but then you hit a barrier where you want to see what other people think, and there’s no way to do that. The reason I think we have a shot is that we own the other side of the coin. Working can take you down a path. But co-creation takes you somewhere new. So I fell in love with co-creation.”
Team
Chad Reynolds
Founder & CEO
Heather Bollinger
CMO
Eric Poff
CTO
Ben Vaughn
Head of AI Research
Investors
$8.5M Series A, led by Havas
Raised to accelerate growth in People Intelligence — with participation from strategic operators across insights, media, and enterprise software.
Values
Fascinated with real people
Endlessly curious about what makes each person specifically them. The active-curiosity disposition that shapes every decision, from research design to product roadmap.
Discovery over certainty
We ship tools that surface the surprising voice, not machines that flatter the brief.
Right over easy
Consent, traceability, and credit for every voice in the corpus, and intelligence grounded in real people who chose to answer. Not scraped, not aggregated, not synthetic.