A People Intelligence Lab.
We map trillions of facets from real people to model complex thoughts, feelings, and behavior at scale — grounding artificial intelligence in lived experience.
Three pillars of a People Intelligence Lab
The Engine
See and understand people with unprecedented nuance. Patented sentiment analysis that reads both the spoken and unspoken. People Models: neurosymbolic architecture over trillions of facets, grounded in psychosocial principles.
The Network
Integrate the perspectives of as many real people as possible. 3.5 million foundational Vurveys. Campaign capabilities that fold in supplemental voices and client data. A growing membership of creators. Every insight powered by the real people behind it.
The Lab
Explore what technology can capture of lived experience. An interdisciplinary team of AI researchers and design thinkers who share a fascination with people. A founder worldview grounded in curiosity, observation, and traditional research. A flexible roadmap that protects room for experimentation.
A lab in the tradition of
- Bell Labs
- Xerox PARC
- MIT Media Lab
- DeepMind
- Anthropic
Industrial research labs earn their place by defining categories, not chasing them. Ours is People Intelligence.
What emerges from the Lab
An Emergent Framework for Synthetic Human Simulation
Benjamin Vaughan, Ph.D. · Analeis Larsen · Chad Reynolds
Integrating psychosocial trait theory and generative systems — the framework behind People Models, and the research grounding for how digital twins built from rich individual interviews outperform demographic stereotypes.